Coach x White Rabbit Shanghai Event
Elvin led and designed Coach's biggest immersive multi-sensorial installation to date to celebrate the collaboration with “White Rabbit” including a branded facade with evening projections, a digital craft experience where visitors are immersed in the sound & smell of Coach craftsmanship; Coachland - a playful sensorial light installation. The event also features a Coach x White Rabbit cafe with delicious bespoke sweet treats.
Service
Lead Experience Design
Client
Coach
Year
2022
To showcase the exclusive Coach x White Rabbit collection, Coach invites you to go down the rabbit hole into a world of immersive experience.
A series of interconnected spaces that explore different aspects of the collection, we invite you to explore our craft, heritage, and the collection in a series of spaces that play with the senses.
Digital Tour
A virtual tour was created on Wechat for customers to experience the space digitally.
